SoftSwiss To Usher In New Chapter With Rebrand

SoftSwiss has announced that it will rebrand on July 1st, ushering in a new chapter in its brand history.

The company name will now be spelled in capital letters, as well as a new “fresher, more contemporary” logo, which the company hopes will reflect its current position in the igaming sector.

Constant desire for innovation and development

SoftSwiss founder Ivan Montik commented: “Looking back, it’s astonishing to realise how much we’ve grown. We started over 10 years ago with a very small team, which has now become the size of a small village! The SoftSwiss brand-new look will reflect our constant desire for innovation and development every step of the way. 

“Through the new visual pattern and overall unified image, we will be able to communicate the brand positioning much clearer to our current and potential clients.”

International iGaming brand

The rebranding now corresponds to the international tech firm and betting solutions provider’s expansion and evolution over the last few years, having grown from a small software startup in 2009 to an international igaming brand with over 700 employees and regional offices in Belarus, Malta, and Poland.

Montik continued: “The slight logo change is also paying tribute to SoftSwiss origins – we’re fast evolving as a brand, yet we are staying loyal to our roots and where we come from. So, this way we reflect more where we are now as a business.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.