SoftSwiss Targets Asian With Debuts In India, Japan And South Korea

After debuting its solutions in India, Japan and South Korea, SoftSwiss has continued to broaden its service into new gaming markets.

The newly launched sportsbook solution from the supplier will be tailored to the Indian market, allowing players to bet on more than 60 different sports in over 1200 different markets, including cricket and horse racing.

Additional incentive systems such as Cashout, Bet Builder, System and Maxbet will also be featured in the solution. SoftSwiss customers will benefit from full risk control, fraud prevention and high-quality customer service through the incorporation of the sportsbook solution, now available through smartphone.

Meanwhile the online casino platform of SoftSwiss will be fitted with common local payment systems and a variety of new game content, including Arubex, InPlay and VenusPoint.

Discussing the latest business entrants, CCO Max Trafimovich of SoftSwiss noted: “The turbulent 2020 has been quite a year for us in terms of global growth and expansion, and we’re looking forward to continuing that tendency in 2021.

“The iGaming market is taking its momentum right now both in Japan and South Korea, therefore it’s a great opportunity for us to provide innovative products such as the SoftSwiss Online Casino Platform to even more of our new clients targeting Asia, while our newly-launched Sportsbook will now be able to satisfy the needs of the Indian end users to the fullest.”

The supplier clarified that games available on its casino platform would be completely localised, with content available in both Japanese and Korean languages, for the individual markets. This will allow customers to “maximise their potential” in East Asian markets, according to SoftSwiss.