Casino software provider SoftSwiss has been the newest company to sign a franchise agreement with Yggdrasil, beginning on August 18 with the agreement between the two.
The licencing agreement will allow SoftSwiss to expand control over its igaming business strategy and drive new revenue streams as well as launch the full portfolio of products and services from Yggdrasil.
As a partner of YG Franchise, SoftSwiss can access the complete end-to – end development cycle of Yggdrasil, the YG platform including GATI technology, proprietary games content, including latest releases such as Vault of Fortune, and promotional resources through Boost as the company aims to expand its geographical scope.
SoftSwiss CCO Max Trafimovich said of the agreement: “We are delighted to become part of Yggdrasil’s unique YG Franchise network and to utilise the solution to collaborate and drive revenue and growth.
“The content is strong and supported with unique promotional tools under Boost. We look forward to sharing the games within our expanding network of operating partners.
“By working together with Yggdrasil and other franchise partners, using their igaming ‘in a box’ solution and the GATI technology, we expect to reinforce our market position as a leading casino solution provider in the industry. It is an exciting time.”
In addition, the link-up would also allow SoftSwiss to collaborate globally with other Yggdrasil franchisees, such as Azure Tech, Flow Gaming and Softgaming. The community will gain access to the GATI game production and distribution platform that enables game studios and developers to create and distribute content through the global network of Yggdrasil in a fast and secure way.
Bjorn Krantz, head of publishing at Yggdrasil, explained: “SoftSwiss are proven as a leading casino supplier and we are extremely happy to add them to our expanding YG Franchise network. As our franchisee network continues to grow, the model amplifies the value for partners.
“The franchise enables them to take full control of their igaming strategy, to scale their business for success in an efficient and secure way and, ultimately, to drive new revenue streams. Partnering with Yggdrasil will provide SoftSwiss full access to a wealth of proven YG experience and technology
“The YG Franchise solution is highlighting the importance of collaborative work in igaming and playing to the strengths of individual businesses. The YG Franchise network adds scale to increase returns for all parties.”