After securing a licence to supply its gaming and sportsbook solutions across Nigeria, SoftSwiss has marked its first foray into the African sports betting market.
According to SoftSwiss, the Nigerian licence is a “great milestone” for the organisation as it aims to grow into new controlled markets around the world.
Expanding global presence
Ivan Montik, Founder of SoftSwiss said: “Entering the Nigerian market marks an exceptional turning point for SoftSwiss, as we’re expanding our global presence to a brand new continent.”
SoftSwiss acknowledged the preference for sports betting in the Nigerian market, citing the country’s “size of the population and exponentially growing internet exposure” as attractive conditions for sportsbooks.
‘most competitive and fast-developing’
Nigeria, with a population of over 200 million people, is one of Africa’s “most competitive and fast-developing” markets, according to the solutions provider.
Montik continued: “Nigeria is considered one of the most fast-paced iGaming markets in terms of growth and we cannot wait to begin providing our services there. Nigeria is a great achievement for us and we’re planning on moving even further into other regulated markets.”
SoftSwiss’ policy of extending into regulated markets around the world has been bolstered by the new licence. After debuting its solutions in India, Japan, and South Korea in December 2020, the provider extended its footprint in the Asian market.