SoftSwiss has announced the addition of a live in-play betting service for American sports leagues to its sportsbook offering.
The company plans to use its latest live wagering offering – provided by odds feed provider and long-time affiliate Betradar – to improve sportsbook capabilities for its B2B partners and their consumers, allowing odds to fluctuate faster and more often as a result of in-play activities during matches, thus increasing value.
Customers of SoftSwiss’ operator partners will be able to put in-play wagers on live National Basketball Association (NBA), National Hockey League (NHL), National Football League (NFL), and Major League Baseball (MLB) matches as a result of the enhancement.
Prior to the recent extension, bets on the major professional sports leagues in the United States were only available as a pre-match alternative.
Versatile, reliable and secure
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook said: “We are continuously expanding the functionality and enhancing the interface of our product, making SoftSwiss Sportsbook even more versatile, reliable and secure for our clients.
“With this new in-play bets option SoftSwiss Sportsbook will be able to maximise player engagement, as well as increase interest in the product from the side of operators. Our platform is actively expanding geographically and we would like to thank our partners for their trust.”
Business growth opportunities
SoftSwiss introduced it’s B2B Sportsbook solution in December 2020 with the aim of delivering ‘business growth opportunities’ for its clients. Since then, the company has grown its client roster to five operators, with plans to include more in April, including third-party operators.
SoftSwiss’ sports betting solution, which was developed with the help of Betradar, initially provided 60 different sports and over 1200 markets, as well as risk control, fraud detection, and customer care services.
The sportsbook software was created based on the company’s iGaming experience and made comprehensive use of the SoftSwiss Online Casino Platform’s features, with protection, stability, player segmentation, and adaptability in mind.