SoftSwiss’ Affilka Signs deal with BC.Game

A partnership inked alongside the BC.Game cryptocurrency casino platform has been praised by the SoftSwiss affiliate platform, which recently branched out under the brand name Affilka.

The introduction of the third-party network is praised as “a significant milestone” for Affilka in breaking new ground and strengthening its global presence, and is one of four new deals won by the affiliate offering designed by SoftSwiss.

Affilka aims to be a reliable, stable and reliable standalone tool for igaming operators to track, control and evaluate their affiliates and real-time marketing results.

The solution enables the unification under one referral programme of multiple casinos or sportsbook brands and products, as well as providing affiliates with automated payouts through built-in processing methods and in-depth analytics.

Anastasia Borovaya, Affilka product owner at SoftSwiss said: “We are extremely excited to introduce our very first third party client BC.Game who expanded our business partner network within Affilka solution. The integration with a third-party platform is a major step in the Affilka development plan.

“The deal will accelerate our reach into the market as a standalone affiliate tracking product. In the nearest future, we expect Affilka’s further massive brand growth as well as expansion into new exciting markets.”

In addition, BC.Game recently signed a cooperation agreement with a game aggregator of the SoftSwiss sub-brand, with the collaboration covering the distribution of BGaming-produced slot games and more than 50 other common game providers.

It was also announced this week that SoftSwiss helped its partners in mitigating security threats during 2020, saving customers € 10 million during the year with its anti-fraud and security programme.

The service enables customers to carry out bonus abuse checks, block duplicate player accounts, conduct inquiries into possible collusions, and avoid other abusive behaviour.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.