A agreement with PartnerMatrix has been signed by Soft2Bet, one of the leading casino and sportsbook platform suppliers. The collaboration notes that the developer will exclusively use the acquisition tools from PartnerMatrix for its sports betting brands and partners.
Using the agent networks, the PartnerMatrix Agent Management System would allow the provider’s network and its brands and partners to extend their customer base.
These customisable networks are aimed at the millions of offline players who have not yet encountered the top performing casino and sportsbook offerings of Soft2Bet. The group of operators will be in complete charge of the acquisition risk using real-time management tools.
Recently launched with Cadabrus, Soft2Bet representatives say their sports betting platform and brands are growing and that the partnership with PartnerMatrix will allow them to expand on the momentum and reach a wider audience.
Boris Chaikin, Soft2bet ‘s CEO, said: “Our sports betting platform and brands have gone from strength to strength of late, attracting thousands of new users every month. This deal with PartnerMatrix will allow us to build on this momentum with access to a much broader global audience.
“The Agent Management System has proven its credentials as a driver of acquisition and we’re looking forward to reaping the benefits of greater traffic coming through our various points of sale in the coming months.”
PartnerMatrix officials, who recently signed a referral agreement with the DAO Group, say that the provider’s partnership shows the intensity of their solutions and that they look forward to partnering with them on their ambitious growth plan.
Levon Nikoghosyan, PartnerMatrix ‘s CEO, stated: “We pride ourselves at PartnerMatrix on having solutions across a number of channels, for operators and networks of all needs, and this partnership with Soft2bet demonstrates just that.
“We’re looking forward to assisting Soft2bet’s ambitious growth strategy, with our agent system the ideal solution for a multi-brand group looking for additional marketing resources.”