Soft2Bet has rolled out the latest addition to its ever-expanding brand portfolio with Rabona’s newest entrant.
Rabona is the sixth online sportsbook under the Soft2Bet umbrella, the latest addition to the company’s multi-brand stable, and named after the football skill
The company aims to “revolutionise the market” with a built-in gamification tool that allows users to collect cards featuring iconic teams and players from football. Customers who earn points by placing bets on Rabona.com can access the feature.
In addition, the site that aims to stand out from the competition with “a striking design and state-of – the-art proprietary technology,” and can also be saved as an independent desktop application.
Malina Casino, Campobet, Zulabet, Wazamba and Nomini are among the consumer-facing brands of Soft2Bet. The group currently operates with licences for SGA, MGA and Curacao, followed by further EU certification.
Boris Chaikin, CEO of Soft2Bet, said of the new launch: “We are thrilled to launch Rabona.com, a ground-breaking new brand designed with sports fans in mind.
“With cutting-edge gamification features, stunning aesthetics and a user-friendly interface, we look forward to introducing this innovative online sportsbook to customers around the world.”
Last week, after going live on the Japanese market for the first time through the launch of its AlfCasino brand, the company rolled out the next stage of its global expansion strategy.