Soft2Bet Confirms Payment Partnership With MiFinity

The Soft2Bet casino and sportsbook operator group has confirmed its new partnership agreement, alongside MiFinity, a multinational payment provider.

The MiFinity eWallet has become available to customers as a payment mechanism through the various brands, languages, and markets of Soft2Bet, under the terms of the contract.

The wallet is said to be a “fast, simple and secure way” for customers to execute transactions with multiple local payment options that support deposit, withdrawal, and transfer functionality in different currencies.

Michael McDevitt, MiFinity’s chief product officer, said: “We are very excited about the launch of our eWallet with Soft2Bet. This has come about following months of hard work by all the relevant parties and we are really looking forward to growing our partnership further in 2020 and beyond.

“Soft2Bet are a global player with strong brands in the online gaming space which complements our shared vision and growth strategy nicely. We look forward to building momentum for the MiFinity platform across all their brands.”

The portfolio of Soft2Bet includes 17 brands of online casinos and sportsbooks, encapsulating online deals such as ignoring Nomini portal and Rabona sports wagering choice.

Alberto Pittoni, Soft2Bet’s chief commercial office added: “Launching MiFinity’s cutting-edge eWallet across our brands will provide our players with a range of options to deposit and cash out their winnings.

“Giving our customers the best possible user experience is paramount. Offering a vast array of local payment solutions, along with the best games on the market, is key to our rapid development.”

The news follows Soft2Bet’s latest announcement that alongside Skywind Group, it has inked a new content contract.

As part of the agreement, users were granted access to more than 290 games, including video slots, arcade games and licenced video slot titles like The Last Kingdom, Star Trek: The Next Generation and Rambo.