As Soft2Bet’s new Regional Manager for the Nordic markets, Peter Christian Noer was chosen, strengthening the role of the sportsbook platform provider within the region.
Following a ‘impressive spell’ as Sweden’s Country Manager, Noer will now assume responsibility for helping Soft2Bet continue to expand its footprint across Sweden, Norway and Finland, three areas for the supplier known as ‘key territories.’
Of his new position Noer commented: “I’m honoured to be named Nordics Regional Manager at Soft2Bet, and look forward to making the role my own.
“Our award-winning product offering has won deserved plaudits from across the industry, and I can’t wait to continue assisting the business in its efforts to maintain that success over the long-term.”
‘Extensive body of experience’
Soft2Bet lauded his ‘extensive body of experience’ within the regional casino industry, confirming Noer’s nomination, having previously held managerial roles at both Casumo and Danske Spil A/S.
His appointment, according to Soft2Bet, with its SGA-licensed operator brands CampoBet and YoYoCasino now living in Sweden, will expand on the company’s popularity within the Nordics.
Expanding international reach
Boris Chaikin, Soft2Bet CEO, added: “We are delighted to announce the appointment of Peter Christian Noer as our Regional Manager for the Nordic markets, which remain a key area of focus for us as we maintain the expansion of our international reach.
“Having performed impressively as our Country Manager for Sweden, we have no doubt that Peter will continue to play a key role in helping us succeed in the Nordic territories and beyond.”