SNAI, Playtech Plc’s flagship Italian sports betting company, announced it has renewed its relationship with Betgenius, extending its content, odds and in-play wagering provisions services.
The partnership will see SNAI extend its in-play business capabilities to incorporate live feed from Betgenius, providing increased odds and data coverage for hundreds of thousands of fixtures including all matches from the English Premier League and the EuroLeague.
In addition to expanding its in-play capacity, Betgenius’ new streaming service will serve the sportsbook property at SNAI, offering high-quality access to live European football, basketball and volleyball content.
Backed by the extension of the relationship, SNAI CEO Fabio Schiavolin said: “Quality customer experience is at the heart of our model at Snai. We’re committed to offering a product that’s frictionless, unique and engaging around-the-clock, and Betgenius’ live trading and streaming services, backed up by an impressive portfolio of official content, will support us in doing that.”
Betgenius’s groundbreaking steams, released in October 2019, are captured directly from partner stadia around the world, with the service designed to help sportsbooks boost loyalty, retention and turnover during quiet scheduling periods.
Genius Sports Group Chief Commercial Officer, Jack Davison added: “We’re delighted to expand our partnership with Snai. Their renewed investment in our live betting product set is major recognition of our commitment to quality and the reliability provided by content backed officially by sports themselves.”