Rachael Blackmore wasn’t the only one who broke records at this year’s Aintree Grand National, with Smarkets reporting a 21 percent rise in betting turnover from the previous year.
On the website, a total of £92.8 million was traded, compared to £76.5 million in 2019 and £57.4 million in 2018, while over £131 million was bet on Aintree Racecourse fixtures from Thursday to Saturday.
Jason Trost, CEO and Founder of Smarkets said: “After a record-breaking Cheltenham Festival for the company, to have set a new all-time high for betting volume on a single event is another big milestone for us.
“The growth of both our products, but especially SBK, has been phenomenal recently.”
Saturday’s National attracted 71 percent of bets during the three-day Aintree Festival, while first-time female champion Rachael Blackmore’s Minella Times was the second most backed horse on Smarkets’ SBK sportsbook app.
Cloth Cap, ridden by Tom Scudamore, was the pre-race favourite, but he struggled to complete the course, leaving a dent in many punters’ wallets.
“It was a thrilling Grand National with a wonderful story as Rachael Blackmore became the first female jockey to win the race, and I’m glad more people than ever enjoyed betting on it with our market-leading prices,” Trost added.
“We have a lot of momentum as a business right now, and with a summer football tournament one of several big events coming up, I’m excited for the next few months.”
Smarkets processed over £263 million in bets during the preceding seven days of 5-11 April, making the Aintree week the second most sold in the company’s history.
In comparison, Hideki Matsyama became the first Japanese man to win one of golf’s four major tournaments in the same weekend as Blackmore became the first female jockey to win horse racing’s most coveted event, generating £13.9 million in betting volume.
Smarkets’ success at the Aintree Grand National follows a record-breaking £210 million in betting turnover at the Cheltenham Festival last month.
Throughout the four-day affair, Scientific Games processed a ‘record number of bets,’ announcing a ‘huge uplift’ of 53 percent on its OpenSports website, which is used by William Hill, Entain’s Ladbrokes and Coral brands, and Flutter Entertainment’s Paddy Power and Betfair operators, with a total of 70 million bets made across all bookmakers.