Sports gambling is helping to generate employment in the United States. Continuing interest development across the nation has helped drive fresh participation and will continue to promote a sector that some have claimed could be worth as much as $150 billion. One of the newest to join the race is Smarkets, which has just inked the characteristics of the gambling operator in two countries into a casino relationship with Full House Resorts.
It is said that the fresh relationship is a “multimillion-dollar” and long-term partnership, but there were no more details on those points. Smarkets will be rolling out their SBK internet sportsbook in Indiana, where the activity is already legal, later this year and could then follow up with a Colorado release. The latter depends on the electorate of that state signing off on a ballot measure to allow this November to play sports. The sportsbook is available for both Android and iOS devices only in a portable variant.
In a statement released by Smarkets’ founder and CEO it said: “This is a landmark day for Smarkets. As an American myself, I’m thrilled to bring our world-leading technology to Indiana and Colorado, as well as more states across the country.
“I truly believe that an agile company like ours can make a huge impact against some of the bigger players thanks to our superior technology and focus on providing the best prices.”
Located in London, Smarkets was established 11 years ago. Since then, it has extended to have branches in Malta and Los Angeles and its sportsbook is just the first of several products it hopes to provide fans of sports gambling based in the United States. Following a good entry with the gambling platform, it hopes that it will be able to implement its gambling exchange, a platform that allegedly exceeds $15.6 billion in trading volume.
Full House Resorts’ SVP and Chief Development Officer, Alex Stolyar, has this to add about the new partnership: “This is a very exciting time for sports betting in Indiana and Colorado, and we are delighted to partner with Smarkets. The SBK sportsbook platform that Jason and his team have built brings many new innovations to the industry, including a unique social network to heighten the customer experience.”