After soft launching its SBK sportsbook app, Smarkets has made its US debut in partnership with Colorado’s Full House Resorts.
The technology group has branded their US Colorado debut as a major strategic achievement for the SBK product, less than a year since its inception of sportsbook.
Smarkets rolled out its proprietary built SBK sportsbook last September, a next-generation betting platform that combines Smarkets flagship betting exchange rates with custom-made social interaction apps, delivering brand-new sports punter experience.
Backed by US developments, Jason Trost, CEO of Smarkets and Founder said: “Ten years after the Smarkets exchange went live in the UK, this is another massive landmark for us as a business.
“It is our mission to upend this old-fashioned industry so I’m excited for Americans to enjoy some of the best odds in the world, as well as the carefully crafted customer experience we provide compared to the big sportsbooks.”