By purchasing the famous game data platform WhoScored.com, Sky Betting & Gaming (Sky Bet) affiliate advertising division, Oddschecker Global Media, has extended its football publication portfolio.
Toby Bentall, CEO of Oddschecker Global Media said of acquisition: “I am delighted to welcome the WhoScored team to Oddschecker Global Media. WhoScored.com is a well-established site with a fantastic product and brand which draws a strong audience in our key target territories. The acquisition will enhance our strong product offering while the integration will allow WhoScored to leverage our core strengths, thereby delivering growth to both businesses.”
Founded in 2008, WhoScored offers a wide global public with in-depth knowledge and evaluation of football information.
Portal information is captured across 500 football leagues, 15,000 teams and 250,000 players; a proprietary algorithm then produces player scores automatically based on more than 200 information points gathered during games in real time.
Cristiano Acconci, Founder and Chief Executive Officer of WhoScored, added: “I am thrilled that WhoScored will be joining Oddschecker. We share the same passion of serving football fans around the world with outstanding content.
“Their global presence, innovative technology and extensive commercial experience makes them the perfect partner to help accelerate WhoScored’s growth. The team looks forward to developing the product further while leveraging the talent of our new colleagues.”