With the launch of its new proprietary brand, BacanaPlay, SkillOnNet is expected to make its debut in the Portuguese online casino market next week.
This will be SkillOnNet’s first brand that was specifically developed for the Portuguese market after last week’s final licence from Portugal and will be immediately backed by a big TV ad campaign.
Pedro Almeida, the Portuguese country manager, predicts that BacanaPlay will take a lead role in the casino market: “We have a 360-degree marketing plan which includes extensive TV advertising on several popular TV channels. We will be using many other offline verticals to ensure the whole of Portugal gets to know the Brand very quickly. Portuguese affiliates will also be very important in our total coverage approach.’”In addition, a selection of slots and casino games that have been carefully chosen for the Portuguese market can be accessed once the layers have been introduced in Portugal.
Over the coming months, SkillOnNet is expected to bring more casino games from several other developers on a regular basis. In addition, BacanaPlay will also provide a variety of regional payment options and top-rated local customer service for native speakers.
SkillOnNet ‘s Michael Golembo added: “We are really excited to be opening up in another regulated market and our first release BacanaPlay has been designed specifically for Portugal appealing to a wide range of players across the country.
“The word Bacana means ‘cool’ and that will be the essence of the brand, friendly , fun and exciting in a really cool kind of way. From the localised games and payment options to generous offers and bonuses, BacanaPlay really does have mass market appeal.
“As we do in all other regulated markets, we will be supporting the brand with a major TV advertising campaign and digital acquisition strategy which has proved successful for our other proprietary brands such as PlayOJO.
“We look forward to welcoming our first players to BacanaPlay and quickly establishing the online casino brand as the absolute market leader in Portugal.”