SkillOnNet, an online casino platform provider, is preparing to launch its flagship brand PlayOJO in the United States, thanks to a market access agreement with Caesars Entertainment.
The agreement, which the company calls a “breakthrough moment,” would allow SkillOnNet to launch its PlayOJO brand on its own proprietary software to players in New Jersey, pending regulatory approval.
SkillOnNet will create a strong local HQ operation in the US, following its success in European markets, with marketing, product growth, and technology teams focusing on securing additional market access agreements and igaming and media deals across the region.
SkillOnNet’s head of corporate development, Maor Nutkevitch said: “This is a breakthrough moment for SkillOnNet, providing us access to the fast-growing New Jersey market for the first time. PlayOJO offers a unique casino experience with a huge portfolio of games and a focus on safe and fair gaming.
“We believe the challenger brand will allow us to capture a large share of the market in the Garden State over the coming years as we continue to position ourselves for expansion across the US.”
NJ entry part of larger strategy
The company’s entry into New Jersey is part of a larger strategy to expand into controlled US markets with an online casino brand that appeals to casual players through an innovative gaming platform and extensive mass media marketing. The business has established the United States as a key strategic market and will expand into additional states.
Nutkevitch added: “This is a milestone opportunity for SkillOnNet. We have seen the immense growth in New Jersey and very successful igaming launches in other US states. PlayOJO offers an unrivalled gaming experience with a huge game portfolio and focus on safe and fair gambling.
“We are confident that launching this casino focused challenger brand at this stage of the market evolution, will allow us to build a meaningful market share within few years of operation.’’