Online casino platform provider SkillOnNet has detailed entry plans in the Spanish market, promising to bring “an exciting new gaming experience” through the launch of its brand PlayUZU.es.
Following the same ethos as its PlayOJO entity, the igaming site is to deliver a “unique philosophy of fairness” and “giving back to the player” with SkillOnNet aiming to become “El Casino Transparente.”
PlayUZU ‘s launch on its new Spanish licence will expand the European reach of SkillOnNet and endeavour to offer players in this new jurisdiction the same transparency, fairness and trustworthy choice of gaming that is boasted in other regions.
PlayUZU marketing manager Helena Rico explained: “Following the success of the brand in the UK and Sweden, where it was received with open arms by players who have grown frustrated with marketing based on false promises, large sign up bonuses and the restrictive T&C’s commonly associated with online gaming across Europe, we wanted to extend our proven player-centric approach and communication strategy to Spain.
“The market is dominated by brands and operators who lack transparency, personality and offer very little point of difference past the branded games and bonuses which monopolise their customer strategy. PlayUZU promises to be something completely different to excite players across the country.”
SkillOnNet’s entire games portfolio will be available via the new PlayUZU platform, including titles from a range of developers such as, MGA Games, Red Tiger, Big Time Gaming, NetEnt, Yggdrasil and PlaynGo.
Via its customer-centric approach, PlayUZU’s aim is to create a modern and innovative online casino with a “braver, honest proposition ” for players.
Michael Golembo, sales and marketing director at SkillOnNet, said: “We are delighted to announce the launch of PlayUZU after securing our Spanish operating licence. The ethos behind PlayOJO has proven hugely popular and we’re confident that this same success will be replicated in Spain, one of Europe’s most exciting regulated markets.”