Online casino application provider SkillOnNet has announced a partnership with data science specialist Neccton as the company announces a new tool to help combat the harm associated with gambling.
Called Mentor, the safer gambling tool developed by Neccton in partnership with behavioural scientists and psychologists, tracks player data, detects risk patterns, behavioural changes, and flags signs of problem gambling.
When a player is considered at risk, personal feedback and tailor-made communications are offered to prevent harm.
The correspondence sent to players is focused on “motivational interviewing,” a counselling technique founded by William Miller and Stephen Rollnick, clinical psychologist.
Neccton director Micahel Auer stated: “Academic research is at the core of our work. Over the last ten years we have published more studies than anybody else in the area of player tracking and responsible gaming.
“We have shown what works and what does not work and are constantly improving our solution based on academic evidence and best practice.”
Mentor will be distributed across all SkillOnNet brands namely PlayOJO, AHTI Games, Slingo, Lucky Vegas, Royal Bet, SlotsMagic etc.
Andy Andrew, head of compliance at SkillOnNet, said: “We are thrilled to have joined forces with Neccton, bringing its state-of-the-art machine learning Safer Gambling tool to our in-house online casino brands and those of our white-label partners.
“Safer Gambling is one of the most important aspects of operating an online casino markets and although already very advanced in this area using in-house tools, we are proud to be among the first to adopt and launch innovative technologies.”
The new agreement comes after the online casino software provider aimed at “bringing player experience to the next level” at the end of last month committed to an exclusive power and licence gaming brand Slingo.com.
Under the terms of the deal, Singo is to expand its global footprint significantly by accessing new markets, as well as gaining access to more than 3,000 additional titles from a variety of world developers.