By naming veteran business public relations and outreach executive Richard Bloch as Media Director, Square in the Air (SiTA) has strengthened its senior leadership team.
Bloch joined William Hill’s London-based igaming and sports betting marketing agency where he formally led social media and brand activations of the FTSE250 bookmaker as Global Head of Branded Content.
Bloch has led external affairs and marketing management for tier-1 operators PokerStars, Betfair and 888 Holdings as a 20-year business public relations executive.
The appointment of Bloch comes as SiTA strives to optimise the outreach of its business customers to meet new regulatory criteria in 2021, in accordance with the global expansion of goods and services.
Bill Esdaile, Managing Director of Square in the Air said: “With Richard’s appointment we are doubling down on an already high-performing area of the business.
“He adds another layer of significant industry and management experience as well as specialist knowledge to complement our talented team.”
Bloch said of his appointment: “I am delighted to join the award-winning team at Square in the Air.
“It’s an exciting time in the company’s development and I look forwarding to leveraging my past experience in social media, PR and content to provide expertise as we continue to look at new areas of growth in the sport, betting and gaming space.”
SiTA confirmed a big customer win this November by becoming the foreign PR agency for the upcoming ‘Saudi Cup 2021’ festival of the Jockey Club of Saudi Arabia, known as the most important fixture in global racing.