The director of the Superenalotto lottery in Italy, SISAL, has entered a competition to obtain the UK government’s fourth National Lottery licence.
SISAL announced to The Daily Telegraph this weekend that it was planning to announce its bid, which is sponsored by CVC Capital Partners, a US private equity company.
SISAL Chief Executive Francesco Durante announced that the Italian heritage gambling firm has collaborated with Barnardo’s, a children’s charity, as its bid advisor for raising funds for good causes.
Durante backed SISAL’s credentials to win the fourth licence contract, despite the lack of specifics, since the firm recently secured back-to-back operational tenders for Turkey and Morocco’s national lotteries.
National Lottery competition officially opened October
Last October, the DCMS officially opened the National Lottery competition, encouraging international and domestic parties to apply initial procurement proposals detailing their bid goals.
SISAL joins SAZKA Group, a Czech gaming conglomerate, and Sugal & Damani, an Indian lottery provider, as suitors competing to end Camelot UK’s thirty-year reign as the operating firm for the UK government’s multibillion-pound National Lottery deal.
Camelot’s greatest challenge is now a recapitalised SAZKA, which has launched a high-profile bid to dramatically reform all aspects of the National Lottery, including commercial policy, ticket buying, coverage of frequent draws, and funds collected for good causes.
Sir Keith Mills, the former President of the victorious Olympic Games bid committee for London 2012, is leading SAZKA’s high-stakes bid.
SAZKA has now established a National Lottery ‘advisory board,’ which includes UK industry figures such as Justin King (CBE), the former Group CEO of Sainsburys, and Brent Hoberman CBE, the founder of lastminute.com.
SISAL’s late decision to enter the National Lottery’s search follows a period of increased sporting spending by its bid affiliate CVC Capital, which increased its stakes in Formula 1, the Six Nations, and Premiership rugby.