Sisal Opens ‘Innovation Lab’ In Turin

Sisal, the company that runs Italy’s SuperEnlatto lottery, has opened its first “Innovation Lab” in Turin’s famed “Agnelli Foundation” academic centre.

The Lab is part of Sisal’s broader “economic and investment charter,” which aims to train Italy’s developing workforce in future technological disciplines such as artificial intelligence, digital transformation, and advanced technology platform engineering.

Talent development resource

The innovation centre will also be used by Sisal as a talent development resource for its personnel, with 500 people presently being taught in new IT capabilities.

After expanding its worldwide presence with back-to-back national lottery contract wins in Morocco and Turkey, the Italian operator emphasised the importance of the innovation lab in supporting the company’s operations and staff.

Mario Martinelli, Chief Information Officer of Sisal said: “Over the last few years we have made great strides: the offer has been extended to new countries, we have created new platforms for game with the will to be the market leader in technologies, we have invested in Data Platform and Artificial Intelligence, as well as revolutionizing our digital offer.

“I am very satisfied with this new goal: the creation of a pole dedicated to innovation that will be able to dedicate medium to long term, focusing on ideas, on the enhancement of talents, on experimentation and research, helping the whole company to look beyond.”

Sisal emphasised the importance of establishing its innovation lab in Turin, which is home to major giants such as FIAT, Lavazza, Iveco, Manpower Group, and Capgemini Engineering.

External observatory on digital issues

Davide Filizola, Chief Digital Officer of Sisal and project stakeholder said: “With this initiative, Sisal wants to create an external observatory on digital issues and at the same time a great incubator of ideas that can then be translated into concrete projects to be developed within the company.

“This is why it will be essential to address strategic issues for our business, such as the implementation of artificial intelligence applied in Responsible Gaming, a pillar of our sustainability strategy.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.