SIS To Provide Sky Betting And Gaming With Premium Content

Sports Information Services (SIS) has agreed to provide Sky Betting and Gaming with premium racing content through its Watch and Bet model.

Bettors will be able to watch live horse and greyhound races without having to place a wager via SIS’s Watch and Bet model.

Paul Witten, Commercial Director at SIS explained: “We’re very excited to have agreed this deal with one of the UK’s most successful online operators and look forward to being able to provide Sky Bet’s customers with an engaging betting experience through our premium horse and greyhound racing.”

Enhanced competition with Live Racing

SIS believes that Sky Bet will be able to enhance its competition through the provision of Live Racing content, with access to international events from Latin America, Mauritius, the United Arab Emirates and throughout Europe as well as the UK and Irish Greyhound meetings.

Witten added: “The Watch and Bet model is becoming increasingly important in today’s marketplace for online sportsbooks looking to drive increased engagement with their customers.”

Sky Bet is the most recent operator to join the SIS family. Last week, the multi-channel provider of 24/7 live betting items agreed to supply its UK and Irish greyhound racing content in a Watch and Bet format to LeoVegas.

SIS’ short-form greyhound material will be available during the day to all LeoVegas brands, including Bet UK and 21.co.uk.