Racing content and data services provider Sports Information Services (SIS) has signed a new partnership with Saudi Arabia’s Jockey Club which will grant SIS the right to distribute live photos and Saudi Cup data.
As part of the terms of the agreement, SIS is allowed to broadcast the entire two-day horse racing at the King Abdulaziz Racetrack in Riyadh, Saudi Arabia, with Kingdom Day on February 28 and Saudi Cup Day following February 29.
SIS Director of Products Paul Witten said: “We’re extremely excited to announce this new partnership with Jockey Club of Saudi Arabia to distribute live pictures and data from the world’s richest horse race.
“The partnership strengthens our industry-leading international racing offering, while also benefiting partners worldwide through additional content that is sure to grab the attention of bettors.”
Information from the full Saudi Cup meeting will be made available through its retail and online services, including its 24/7 Live Betting Channels, to SIS customers around the world.
The deal marks a further expansion of SIS’ international racing portfolio, having previously signed deals to provide data from events throughout the UK and Ireland, Australia, Dubai, Latin America, Mauritius and Korea among others.
In January, SIS inked a new agreement with the sports betting brand of Pin Projekt WWin, which will see SIS offer two of its 24/7 Live Betting Channels, including a horse racing channel and a greyhound racing channel.