SIS will extend its race broadcasting and data collection services in Eastern Europe after announcing that it has signed new agreements with the LAB racetrack operator in the Czech Republic and the Kincsem Park racecourse in Hungary.
The latest collaborations will see SIS broadcast from LAB Czech racecourses in the regions of Prague, Most, Pardubice and Karlovy Vary ‘at least 300 races over the year.’
Meanwhile, SIS has reported that it has become the exclusive distributor of live pictures for Kincsem Park Budapest, Hungary ‘s biggest racing venue.
SIS told bookmaker customers that its broadcasting services will feature the most prestigious races in Eastern Europe, including the rights on 11 October to the Czech Velká Pardubická, known as the ‘world’s toughest steeplechase‘.
Head of International Horse Racing at SIS William Morris said: “Securing the exclusive rights to deliver live pictures and data for horse racing in the Czech Republic and Hungary is a boost to our international offering.
“These additional races further enhance our 24/7 racing service, providing even more quality betting opportunities throughout the day, regardless of time zone, with content that will appeal to bettors, and help drive turnover for operators.”
As part of its international retail channels, SIS’ new Eastern European content will be made available to the operator partners as well as its 24/7 Live Horse Racing Channels and 24/7 Live Horse & Greyhound Channels.
SIS has underlined that its broadcast platforms now feature more than 30 000 races from six continents, boosting its international content portfolio. Coverage involves racing from Great Britain, Ireland, Argentina , Australia, Chile, Dubai, Germany, Singapore and the United States.
LAB’s director of operations and sales Vicki Gibbins said: “SIS has an established reputation for distributing live racing to operators all around the world and it made strategic sense for us to partner with them.
“Many bettors will be aware of our world-famous race, Velka Pardubicka and we are excited that thanks to this deal with SIS more bettors from all over the world will be able to enjoy and wager on it.”