Sports Information Services (SIS) has signed a new two-year agreement with Argyll Entertainment to see SIS offer its 24/7 Live Betting Network.
The network, featuring live streams of international horse racing and British and Irish greyhound racing, will offer content from across six continents through the SportNation.bet platform of Argyll.
Philip Bell, Commercial Director at Argyll Entertainment, said: “We’re delighted to have signed this deal with SIS, which allows us to multiply the number of horse and greyhound races that we can stream to Argyll Entertainment customers online.
“Given the host of first-class international racing action on the horizon, the deal comes at the perfect time to secure the best possible experience for our customers when it comes to watching both horse and greyhound racing from around the world at any time.”
Punters will have access to coverage from more than 33,500 greyhound races per year, which will be broadcast from UK and Irish tracks every week, including Monmore and Mullingar. This will be complemented by coverage of more than 19,000 international horse races from more than 80 different race tracks.
The channel will be distributed through a “Watch & Bet” model, delivering regular short-form betting events around the clock that will help optimise bettor satisfaction and dwell time, and boost betting revenue.
Sandra McWilliams, Sales Director at SIS, said: “We’re thrilled to be delivering our new channel to Argyll Entertainment, an operator with a flair for innovation which is breaking into varied markets worldwide. Our 24/7 Mixed Racing Channel will offer Argyll’s customers quality betting events every three minutes, and we’re confident it will drive engagement and increase betting revenues.”