SIS Secures Landmark Betsson Deal For US and LatAM Racing Content

The multi-channel supplier of 24/7 betting services, SIS (Sports Information Services), has secured a landmark deal to supply Betsson Group with its range of 24/7 Live Betting Channels. Alongside content from Australia, Dubai, the UK and Korea, the channels will have racing from the US and Latin America.

The agreement marks the company’s first group-wide deal, with Betsson ‘s brands including RaceBets, Betsson, Betsafe and NordicBet all set to receive personalised versions of the channels for their respective territories.

Betsson will receive a variety of 24/7 Live Betting Channels from Mixed Racing, Greyhound and Horse Racing, offered by SIS as an end-to – end solution, with live streaming videos, results, commentary, on-screen graphics with betting prompts and a variety of markets and prices.

Paul Witten, SIS’s Commercial Director, stated: “Betsson Group is a well-respected name within the sports betting industry and delivering our range of 24/7 Live Betting Channels across its brands is a major move for us.

“This deal not only shows the quality of our offering to a major operating group, but also demonstrates our agile approach in delivering a customised service across different brands and territories. We’re looking forward to working with the team at Betsson in the months ahead.”

Alexander Haig, Managing Director for RaceBets at Betsson Group, said: “Partnering with SIS will allow us to greatly enhance our horse racing and greyhound offering to our ever-expanding customer base.

“SIS has a great track record for the delivery of live pictures and data, and we’re confident its 24/7 Live Betting Channels will provide bettors with an enhanced racing experience.”

joe profile pic

About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.