Following the launch of its updated 49’s solution, SIS will assist online and retail operators in increasing profitability.
The twice-daily 49’s draw has been rebranded as “The Original Live Draw,” and will keep its “strong heritage.” Virtual horse and greyhound racing from SIS’ portfolio, as well as the Irish Lotto Bet product, will support the 49’s offering.
SIS’s Head of Product Proposition, Jess Mills, said: “When we acquired 49’s it was always our intention to evolve the product offering to optimise the betting experience. Following months of hard work and working closely with our operator partners, we are proud to unveil the new-look 49’s offering.
“Product innovation is key to evolving 49’s, and while the iconic twice-daily draw remains, we are introducing new draw formats that will complement the offering and deliver greater betting opportunities.”
SIS feels that its investment in the product selection has helped “broaden its appeal and deliver new draws for bettors to experience” after acquiring a full interest in the 49’s business last year.
To give more frequent betting chances, SIS has devised a new high-margin 39’s draw that will take place every 15 minutes.
New items, including a “new quick-fire draw format,” are planned to be released later this year, according to the source.