SIS Improves Balken Market Through Meridianbet

After securing a new agreement with Meridianbet, the racing content and data services provider Sports Information Services (SIS) has improved its role within Balkan markets.

SIS will deploy its ’24/7 Live Betting Channel’ through the retail outlets of Meridianbet in Bosnia and Herzegovina, Montenegro and Serbia as well as the online presence there.

SIS Digital Sales Manager Anze Gantar stated: “We’re delighted that Meridianbet customers will now have access to a huge number of new betting opportunities thanks to our 24/7 Live Betting Channel.

“Our premium horse and greyhound racing content is unrivalled in the industry and will provide over 80,000 live betting events each year.”

Under the new deal, SIS will offer its 24/7 Live Betting Channel that includes a combination of leading horse and greyhound racing – including British and Irish horse racing and greyhound racing, as well as international horse racing from Australia, Dubai, Latin America, Mauritius, and Korea.

Meridianbet CEO Zoran Milosevic has commented: “We’re thrilled to have struck this deal with SIS for its 24/7 Live Betting Channel and we are excited about introducing it in-store and online to our customers.

“We are confident that the channel will provide our customers with engaging multiple quick-fire betting opportunities, which will help to increase engagement, and provide incremental revenues.”

Vladimir Stamenic, Product Manager, added: “With SIS’s expertise and a proven betting product, this deal allows us to significantly expand our horse and greyhound offering. We are sure that these events will appeal to our customers, offering them high quality competitive racing that will provide a great betting experience both online and in our retail shops.”