Sports Information Services (SIS) has announced the appointment of Ian Baynes, who will steer the international expansion strategy of the organisation in his new role as Commercial Manager.
Baynes will be responsible for the Sales function of SIS in his new role, with the task of increasing the international penetration and business revenues of the company, as well as maximising opportunities with existing customers.
Richard Ames, CEO of SIS, said: “I am delighted to welcome Ian to the team and look forward to working with him.
“The business has made great progress in the last 18 months, in expanding into new territories and online, and Ian’s international sales experience will only help us enhance our efforts in new markets over the next few years.”
Previously, Baynes has held a number of important senior international positions and has extensive experience in managing and expanding major international sales teams in multiple vertical markets.
Baynes held the position of Global Commercial Manager at Fluid Ads before beginning his new role as well as serving as IGT’s Regional Vice President EMEA.
Ian Baynes, SIS Commercial Director, said: “I’m thrilled to have joined SIS. It’s an exciting period for the business as new products such as the 24/7 Live Channels and Competitive Gaming gain traction with operators across the globe.
“I’m looking forward to helping the company achieve its ambitious plans in extending its presence across the world, as well as supporting our existing operator partners to continue to drive their betting revenues.”