iGaming platform provider Singular has expanded its offering of games after deciding to incorporate Incentive Games’ Paid-to-Play Virtual Sports goods and its Free-to-Play Sports Tools for Acquisition and Retention (STAR).
Under the deal, Incentive Games must provide Singular with its portfolio of white-label, multi-sport, multi-league services.
Robert Dowling, Chief Commercial Officer at Singular said of the deal: “We are thrilled to make Incentive Games accessible to our Tier 1 network of clients. We believe that its suite of products and tools will not only enhance our strong dedication to high-quality gaming content but also boost revenue via increasing LTV of players.”
John Gordon, Incentive Games CEO, added: “We are delighted to be partnered with Singular. Integrating our suite of games, which range from virtual sports to free-to-play acquisition games, will provide Singular with a new dimension when acquiring clients, whilst also offering our games to the company’s existing suite of Tier 1 clients.”
Singular released its proprietary sportsbook platform ‘4th generation’ in November, which allowed the platform provider to improve customer efficiency while participating in in-play environments with players.
The sportsbook platform for Singular is based on a modular architecture that leverages big data and AI frameworks. This facilitates the implementation of ‘configurable player journeys’ by consumers, enabling higher player engagement.