In order to deliver a free-to-play (FTP) game available in both the latter’s sportsbook and DFS applications, sports betting technology company Simplebet has joined with sportsbook operator FanDuel.
The firm stated that its use of proprietary technologies created a new type of in-play betting called micro-markets, which are in-game betting markets created and resulting in minutes or seconds only.
The new product, called FanDuel PlayAction, is a real-time game where fans can choose to predict plays and drives while winning tokens every quarter of each game. Players will receive 1,000 tokens per fifth, and up to 100 tokens per select. Each quarter will have clients competing on a leaderboard to win real prizes.
Chris Bevilacqua, Co-Founder and CEO of Simplebet said: “We are thrilled to be working with FanDuel on this free-to-play product. In an age where fans seek engaging at-home experiences and community more than ever, our FTP product is expected to increase fan engagement and drive longer watch times.
“As a prediction product, our machine learning pricing and real-time technology capabilities are unique for operators and fans alike and we look forward to showcasing the excitement that comes with micro-market betting.”
For a number of sports, additional free-to-play items from Simplebet are scheduled to be available later this year.