Simplebet, a sports betting technology provider, has partnered with Intralot to introduce new in-play, real money and micro-market betting options for the sport betting network of lottery and gaming operators across the NFL, MLB, and NBA.
To build ‘Micro-Markets’, Simplebet can use its machine learning and automation capabilities, which is a product that enables any sporting event to become a betting opportunity. As a consequence of the agreement, the product will be distributed through Intralot Orion, the sports betting platform of the company.
Chris Bevilacqua, Simplebet’s co-founder and CEO, stated: “As we continue to partner with leading operators and suppliers across the sports betting industry, INTRALOT is a natural fit for us to not only showcase our product and proprietary technology this NFL season, but to also provide a best in class experience for fans, both in the US and globally.
“As first to market with a truly scalable enterprise solution for Micro-Markets, we’re looking forward to our launch with INTRALOT and providing fans with new ways to bet on and engage with sports.”
The future plans to merge the new offering with the product to be implemented before this NFL season have also been announced by both organisations. There are also plans for the commodity to be included in the forthcoming MLB campaign, but this postseason will be later. Simplebet and Intralot are eventually looking to tap into the NBA market, but this is only likely to take place next season.
Dr Chris Dimitriadis, CEO of the Intralot Group, commented: “The continuous enrichment of player experience and the enablement of state organizations in contributing to good causes are key elements of our purpose as a company.
“We do that organically and through partnerships with innovative companies. We are looking forward to working with Simplebet and diversifying our portfolio further.”
Nick Papadoglou, chief commercial officer of Intralot and head of sports betting in the US, added:
“The US sports betting industry continues to grow and evolve at a rapid pace and we are thrilled to partner with Simplebet as we become a first mover in offering US sports fans Micro-Markets.
“Simplebet’s Micro-Market pricing engine provides fans literally millions of additional betting opportunities tied to the moments that drive the consumption of US sports, and we are excited to partner with Simplebet on bringing a new level of product innovation to the marketplace.”