Simplebet, through its collaboration with Intralot Inc, the US subsidiary of Intralot Group, has launched its fully automated real money ‘Micro-Market’ betting offering in Montana.
The Simplebet Micro-Markets pricing engine blends a betting market’s automated market mechanics with odds for each probable outcome of a corresponding event.
Millions of betting opportunities
Sports betting app users can experience millions of betting opportunities at approved Sports Bet Montana locations across professional sports, including the NFL, NBA and MLB.
The Montana Lottery’s sports wagering self-service terminals and mobile sports wagering offerings are run by Intralot. The technology of Simplebet will allow platforms to offer new betting markets, which will encourage increased fan interaction, attract new customers, reduce customer acquisition costs and increase customer lifetime value.
Byron Boothe, CEO of Intralot Inc, said: “Simplebet’s innovative technology delivers a product that sets us apart and we’re excited to offer Montanans the ability to place bets on thousands of different outcomes across professional sports.
“We’ve seen extremely positive results thus far from the rollout of the real money Micro-Markets offering in Washington, DC and the expansion to Montana is the next step in our collaborative efforts to deliver an unmatched product across the globe.”
Opportunities for micro-market betting
Simplebet and Intralot opened drive-level markets in Washington DC last month and the early response shows a clear appetite for opportunities for micro-market betting.
Inside the Treasure State, the technology company is now giving consumers the ability to wager on the result of each drive and will start providing play-level markets for next season, further fueling fan interest over the entirety of sporting events.
Chris Bevilacqua, Simplebet’s Co-Founder and CEO, added: “Following the successful rollout of our real money betting product in Washington, DC, we’re thrilled to quickly expand our product to Montana alongside our partner, Intralot.
“We’ve seen incredible user engagement thus far and expect to see continued growth with the expansion of in-play betting opportunities that we believe will be integral to the future of the sports gambling and fan engagement paradigm.”