SharpLink Gaming Ltd, a provider of technology solutions and experienced-based services to the US online sports betting market, has partnered with the Minnesota Vikings to offer fans a free-to-play fantasy-style online game called Pass or Play.
For the third year in a row, Pass or Play invites fans to form their own squad and join a group with friends, coworkers, or other NFL fans each week. Players must choose a new line-up for each position from three cards dealt, either keeping the person assigned or taking a chance on the next two cards to choose another.
If a player has passed on all three cards for any particular position, they can return every day for new cards. When game day approaches, the player’s line-up is set, and they score points in the same way they do in typical fantasy games. Throughout the regular season, participants compete for fun prizes sponsored by Mystic Lake Casino and Hotel and the Minnesota Vikings.
The Minnesota Vikings’ Executive Director of Digital Media & Innovation, Scott Kegley, said: “We have an incredible fan base that spans the globe. By offering free-to-play games like Pass or Play, we can engage our fans through our mobile app throughout the week, leading up to game day.
“We’re excited to continue working with SharpLink on Pass or Play for the third consecutive season. It’s a game we feel is best-in-class, blending luck and skill, and engaging our fans that crave this type of gaming experience.”
Rob Phythian, CEO of SharpLink, added: “With more than 60 million Americans actively playing free-to-play fantasy style games and contests online last year, digital gamification of real time sports has become a must-have fan engagement tool by sports media publishers, leagues and teams.
“Moreover, our team’s 15+ years of experience and expertise in designing, developing, testing, hosting and managing fantasy games and online sports betting make it easy for sports leagues to reach and interact with their fans in multiple ways – from traditional fantasy games to full geo-targeted betting integrations.
“While Minnesota has not yet legalized online sports betting – and may not in the foreseeable future – creating innovative and fun gaming experiences for millions of Vikings fans is hugely rewarding for us, particularly given that the team represents SharpLink’s home state of Minnesota.”