SharpLink Gaming Ltd, a provider of technology solutions and experience-based services, has teamed up with NBC Sports to offer a new, interactive, free-to-play online game for the 43rd Ryder Cup, which will be hosted at Whistling Straits in Kohler, Wisconsin from September 24 to 26, 2021.
The Ryder Cup Fantasy online game will be available on www.RyderCup.com and the official Ryder Cup iOS and Android mobile applications, offering golf fans in the United States and Europe with a fun, even more immersive experience of the tournament.
Fans will be tasked with selecting six golfers from either the US or European teams and earning points in the same way that professional golfers do during Ryder Cup matches.
If a fan’s golfer is part of a winning match/pair, the fan receives one point; if there is a tie, the fan receives a half point. The objective is to accumulate as many fantasy points as possible. The ultimate prize package will be stocked with Ryder Cup gear, and players will compete for it.
Creative, digital gamification expertise
NBC Sports Group’s Vice President of Digital Strategy and Partnerships, Michael Lowe, stated: “We have been impressed with SharpLink’s creative, digital gamification expertise relating to sports and fantasy game development.
“This new casual gaming experience, designed and developed by SharpLink in collaboration with the digital teams at NBC Sports, PGA of America and European Tour is expected to elevate and enhance fan engagement around our coverage of this world class sporting event.
“While our core fans will continue to enjoy our televised coverage of the golf competition, the ability to gamify the tournament introduces an entirely new and entertaining dimension to the Ryder Cup experience – particularly for our growing audience of casual fans.”
Popular and celebrated sporting event
SharpLink CEO Rob Phythian added: “Historically reaching over a half billion households around the globe through televised and digital media coverage, the Ryder Cup has become one of the world’s most popular and celebrated sporting events.
“We are thrilled to be partnering with NBC Sports and Ryder Cup to engage golf fans through our fun, immersive and interactive gaming experience tied directly to real-time match play in the Ryder Cup tournament.
“Fans can play individually against all Ryder Cup fans in the game, or challenge others in friendly, direct competition through creation of private groups. In either case, the free-to-play game enables NBC Sports to engage with passionate golf fans throughout the event, giving these fans a reason to keep coming back to the NBC Sports and Ryder Cup digital platforms as the tournament progresses.”