The shadow minister for British charities, Rachael Maskell, has branded the Young Gamers & Gamblers Education Trust (YGAM) as ‘a leading example of how charities have innovated.’
The York Central Labour MP lauded the efforts of YGAM workers who continue to deliver gambling youth awareness services to the charity, while still managing the national lockdown ‘s unparalleled challenges.
Maskell, who oversaw the growth of YGAM, complimented the charity’s commitment to offer interactive courses to UK students, pass on critical knowledge about gambling problems and increase awareness of at-risk habits.
Maskell commented that YGAM had ‘gone beyond its call of duty’: “I am extremely impressed by the prompt digital transformation of their resources and delivery model.
“I have been speaking to charities right across the UK to share insight on some of the struggles but also some of the positives. YGAM is a leading example of how charities have successfully innovated, and the team should be very proud.”
Reflecting on the COVID-19 impacts, YGAM Head of External Affairs Daniel Bliss stressed that the non-profit organizations’ loss of funding and trading income over the period was estimated at over £4 billion.
However, YGAM management maintained that it would have been ‘the easy option’ to close down its facilities and services during lockdown.
“No matter how large or small, all charities are facing significant challenges at this time,” Bliss said
“The YGAM team has responded creatively and reconfigured content for digital platforms. As well as the YGAM Practitioner Workshops, which have been presented as a blended, sophisticated digital offering, we have also launched our ‘Parent Hub’ website which is dedicated to providing a wealth of resources and activities to support families and help build digital resilience.
“The recognition we have received from a senior politician has provided an important boost to the YGAM team as we continue to deliver what I believe to be a best in class service.”