SGC Completes Wind Creek Casino Management System

Scientific Games Corporation has completed the construction of its Wind Creek Bethlehem Casino management system solution in Pennsylvania. The facility houses 3,399 slot machines and 178 tables, all managed and controlled by a suite of products from Scientific Games Systems, including SDS, CMP, iVIEW4, TableView, Beverage Ordering Service System, and Servizio.

Wind Creek Hospitality chief information officer John Enriquez said: “Scientific Games’ suite of casino management products is unparalleled in the industry. Their ability to customise and integrate their system with Wind Creek’s proprietary player loyalty system was integral in tying together our growing portfolio of Wind Creek properties, creating an enhanced customer experience for all our valued customers.”

SDS is an integrated slot accounting system that tracks slot machines, other gaming devices and customer gaming behaviour across the casino property on a continuous basis. CMP is the player-tracking and customer-relationship programme within the company that helps operators monitor and analyse player database across the casino.

The next-generation player interface of the business, iVIEW 4, allows the casino to view interactive marketing content, animations and videos on the gaming machine while promoting cardless / cashless play and providing instant response through a sophisticated multi-touch display.

Through the convenience and usability of a mobile device, TableView allows floor operations workers to enter real-time player ratings and question customer comps and markers right at the table of play.

Servizio Mobile Service Solutions improve customer service through a suite of personalised mobile apps for casino workers allowing jackpot collection, player registration, constructive slot maintenance, and more–all from mobile phones or cell tablets to hand.

Derik Mooberry, Executive Vice President and Group Chief Executive of Gaming for Scientific Games stated: “We are thrilled to add Wind Creek Bethlehem to our continued partnership with Wind Creek Hospitality, providing them with our industry-leading casino management solutions, including the award-winning iVIEW 4 which will open up a whole spectrum of player engagement for the property, including dynamic marketing and enhanced customer service and employee operations, creating a best-in-class experience for their players.”