The Scientific Games Corporation has announced a collaboration with Abacus Solutions International Group to provide shoppers with a solution to buy lottery drawings and instant games in retail checkout lanes.
The agreement forms part of the tech advancement of Science Games in the field of lottery retail solutions, as it will provide shoppers with the opportunity to purchase lottery goods along with other things when they are in the checkout lane.
Randall Lex, VP Lottery Retail Solutions for Scientific Games, stated: “This partnership with Abacus is another example of Scientific Games’ commitment to invest in new retail innovation that opens opportunities for lotteries to bring products conveniently to players where they are.
“Our vision for retail innovation includes third-party, secure technology integrations that support lottery revenues with the most advanced technology possible.”
The retail option provides full income for essential government lottery-funded services, including health and security, senior citizens, veterans, healthcare, climate and infrastructure.
Abacus, a partner in lottery technology that securely links lottery systems technology directly through point-of-sale technology from a retailer, currently experiences large rates of consumer penetration in supermarkets and big-box stores.
Having said that, the product is not yet available at most major retail stores, with lottery games still being purchased at a separate customer service counter or through a self-service system.
Abacus CEO Simon Butler added: “Our research shows that in grocery stores in particular, only 5% of shoppers visit the area of the store where the lottery terminal is located and games can be purchased.
“The Abacus technology enables draw-based lottery tickets and instant games to be purchased at any retail point-of sale-terminal, and dramatically increases valuable lottery terminal foot-print in stores at a minimal cost.
“Our partnership with Scientific Games is a significant and exciting step forward, enabling Abacus technology with our retail partners to offer huge growth opportunities for lotteries and their beneficiaries.”
Integrating with Abacus’ third-party solution using its proprietary Fusion Platform would allow stable, in-line lottery sales through the latest SCiQ retail technology system from Scientific Games and the technology of AEGISTM lottery drawing game systems, in effect enabling shoppers to buy and draw games instantly at the checkout.
Abacus Head of Business in the USA, Terry Presta, concluded: “The Abacus and Scientific Games in-lane solution puts lottery products in front of 100% of the store’s customers. Working together to offer lotteries many more selling opportunities as well as offering new and innovative ways to play is the future of lottery and this partnership embraces that opportunity.”