SGC Announce Partnership With FireKeepers Casino Hotel Michigan

Published: 26th July 2021
Author: Joe Kizlauskas
Last Updated: 26th July 2021

Scientific Games Corporation, a prominent producer of gambling entertainment, has announced a partnership with FireKeepers Casino Hotel in Michigan to deliver online casino and sports betting content.

Since its inception in 2009, FireKeepers Casino has worked hard to grow its client base and establish itself as one of the largest tribal gaming companies in the United States. Its casino, which is located in Battle Creek, Michigan, has 2,900 slot machines, 70 table games, various restaurants and bars, as well as a new retail sportsbook that will open in June 2020.

The great launch of an outstanding new venue, comprising a new hotel tower, revolutionary high limit slot and table options, and a new location for the Nibi fine dining restaurant, is being celebrated by FireKeepers.


Scientific Games will provide FireKeepers with its comprehensive library of digital technologies, including extensive in-house gaming content via the OpenGaming™ecosystem, including all of the top titles and notable features, such as Fortunes® and Let It Ride®.

Customers of FireKeepers will be able to wager on sporting events via Scientific Games’ OpenSports™ platform as a result of the new agreement. During the year 2021, the latter has seen a lot of interest in hosting sporting events all across the world. FireKeepers’ product is bolstered as a result of the deal, and its consumers are kept engaged.

Variety of entertainment opportunities

Kathy George, CEO of FireKeepers Casino Hotel, commenting on the new milestone said: “We are pleased to partner with Scientific Games and bring their scalable platforms and content to our players, who are always the focus of our major initiatives. We want to bring them a variety of entertainment opportunities and utilizing Scientific Games’ OpenGaming and OpenSports platforms will do just that.”

Cathryn Lai, Scientific Games’ SVP and General Manager for the US, Digital, said: “FireKeepers is unquestionably one of the leading casinos in Michigan and the Midwest and partnering with them and launching our vast array of content on both the casino and digital sports betting side will create an immersive experience for their players.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.