SGC And Playtech Sign Mutual Distribution Deal

Scientific Games Corporation and Playtech have agreed to a mutual distribution arrangement that will let both companies to benefit from one other’s scale and reach in the United States, as well as regulated markets in Latin America, Central, Eastern, and Western Europe.

As part of an arrangement that covers the breadth of its casino offering, Playtech’s software will be offered to operators via SG’s OpenGaming platform. This includes its slots, table games, and Live Casino offerings, all of which will be linked with SG’s features and promotions.

The OGS will initially roll out Playtech’s game material in New Jersey, with more states to follow.

Global iGaming

Playtech’s COO, Shimon Akad, said: “This is an exciting deal featuring two of the industry’s biggest names that is set to have a major impact on igaming across the globe. A key pillar of our strategy is to increase the distribution of our software through mutually beneficial partnerships with the leading B2B suppliers in the leading markets, alongside increasing the depth of the content and services we offer to our existing customers. 

“This partnership will significantly increase SG’s distribution to regulated markets in LatAm and Europe whilst also providing our customers in those markets with an even richer portfolio of exciting igaming content. Playtech looks forward to benefiting from SG’s leadership in the US as we look to roll out Playtech casino software in all regulated states.” 

Quality and exciting gaming content

Scientific Games’ Group CEO, Digital, Jordan Levin, said: “Together with Playtech, we’ll bring quality and exciting gaming content to the US market and beyond. This latest partnership once again demonstrates the key role that OpenGaming plays in opening new opportunities for gaming providers to extend their footprint within key regulated markets. 

“We’re very excited to be bringing Playtech’s world-renowned games to our operating partners across the globe and providing their player base with exceptional entertainment experiences.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.