SG To Showcase Sports Betting Platform OpenSports At ICE

At the ICE in London next week, Scientific Games Corporation will showcase its OpenSports betting product alongside a broad portfolio of new gaming innovations. The company has described the platform as “industry’s most trusted sportsbook’.

OpenSports is, said the firm, Aired at G2E in Las Vegas, the most reliable, modular, and fast-to-market sports platform that delivers all the services a player wants and a partner needs. Re-imagined from ground up in 2019, a host of new technologies will be introduced in their fully modular solutions.

These include OpenMarket, the industry’s first sports betting marketplace which provides services to partners through a single integration point. The two-sided network aggregates services in terms of data, pricing and value added content.

OpenTrade manages a sportsbook’s entire trading and pricing aspect including customer profiling, full risk management and liability management services.

Builder is enabling operators to create their own betting combinations for a single sporting event.

Meanwhile, the company is developing its offer in terms of sports betting hardware with the customisable SB-2 cabinet with dual 24′′ screens that provide a modern, flexible, and future-proof solution for global markets.

Barry Cottle, President and CEO said: “Our gaming, igaming and sports betting experiences will be on full display at ICE London, highlighting our best-in-class content and our innovative and re-imagined portfolio. The passion from our team members around the globe has resulted in amazing games and solutions that our players and partners will love.”