Scientific Games has signed an agreement with the Gold Dust Casino and Hotel in Deadwood, South Dakota, to mount its iView displays around 233 slot machines and seven table games.
Operators can use the technology to view interactive marketing material, animations, and videos on the gaming machine while receiving instant feedback through a multi-touch display.
iView, which was installed alongside Scientific Games’ SDS and CMP core systems, also uses graphical widgets to allow marketing teams to quickly update content within the house, which has been designed to improve the player experience.
Tony Sieber, general manager at Gold Dust Casino and Hotel said: “We chose to replace our current system because of our exceptional relationship with Scientific Games. We’ve established a great partnership and they understand our business’ needs and our customer’s needs.
“selecting their systems for our business”
“Scientific Games took the time to do a detailed due diligence of our operational needs, and this was also a key factor in selecting their systems for our business.”
SDS, a property-wide integrated slot-accounting scheme, keeps track of slot machines and other gaming equipment, as well as player gaming activity. CMP is a player-tracking and customer-relationship management system designed to assist operators in managing and evaluating their player database.
Bob Parente, executive vice president and chief revenue officer at Scientific Games said: “Our Scientific Games systems are scalable and can be customised to fit casinos of all sizes.
“This system will allow Gold Dust Casino and Hotel to meet their current business needs and give them the ability to add features in the future. It will provide them with the capability to grow and evolve to meet the needs of their players and business.”