SG Strengthens Digital Sports Partnership With Caesars

Scientific Games Corporation and Caesars Entertainment have strengthened their existing partnership in the field of digital sports betting before the hotly anticipated relaunch of the 2020/21 major league sports seasons.

The step follows recent wagering releases for mobile sports in Pennsylvania and Indiana, and the expansion of online casino gambling in Pennsylvania.

Jordan Levin, Group CEO for SG Digital, said: “We’re delighted with our partnership with Caesars Entertainment. We’re working side by side, supporting their excellent teams and playing an important role in delivering digital casino and sports betting products to their players across multiple states.”

He added: “Caesars has always been a market leader, well known for delivering superior player experiences in the traditional gaming space. Our scalable technology, complemented with a US player centric experience, enables Caesars to deliver on their service legacy by offering exceptional betting and digital gaming experiences that reach new audiences across key markets.”

SG and Caesars are now collaborating to offer digital sports betting and disregard experiences to players in Pennsylvania, in addition to expanding the length of their operating agreement.

Following the launch of The Book at Harrah’s Philadelphia by Caesars in January 2019, the operator has now gone live in Pennsylvania with a new online service fuelled by OpenSports and OpenGaming software suites from Scientific Games.

More recently, the companies launched the Indiana Digital Sports Deal, following the opening of multiple Caesars retail sites in Q3 and Q4 of 2019.

Christian Stuart, Caesars Entertainment Executive Vice President of Gaming and Interactive Entertainment said: “We are pleased to extend our collaboration with Scientific Games and thrilled to see our players experience the benefits of our continued partnership.

“Scientific Games’ technology is not only highly scalable but most importantly it provides our players with feature rich content fully integrated with Caesars Rewards.”