SG Secures Tier-1 Agreement With 5 Year Flutter Ent Extension

After FTSE100 betting company Flutter Entertainment Plc renewed its technology relationship for a further five years, Scientific Games has signed a further tier-1 operator commercial agreement.

Flutter announced that it would retain all the ‘OpenSports’ technology requirements of Scientific Games before pursuing key acquisition integration ventures, including Sky Bet and PokerStars.

The five-year renovation comes on the basis of the appointment of Scientific Games by Flutter’s US FanDuel division to power its sportsbook offering in both current and future regulated US wagering markets.

Flutter governance announced in its interim statement that all global sportsbooks will be transferred to the ‘OpenSports’ Scientific Games solution used by its Paddy Power Betfair subsidiary, which would be extended to include assets from SkyBet (UK), Adjarabet (CIS) and Sportsbet Australia.

Rik Barker, CIO of the UK & Ireland Division of Flutter Entertainment said: “We’re very pleased to renew our partnership with Scientific Games. Whilst we take great pride in our proprietary technology and product development capabilities, Scientific Games’ OpenSports technology has been a key part of our sports betting platforms for many years.

“The reliability and scalability of their technology provides us with a robust platform to deliver on our strategic goals. As we enter a new era of sports betting, we’re looking forward to working with their world-class teams and technology to capitalize on the opportunities across our sector.”

Flutter ‘s announcement marks the 20th anniversary of its association with Scientific Gaming, which, through its OpenBet domain, supplied Paddy Power’s first interactive platform in 2000.

A number of ‘industry-first’ developments have been accomplished by the legacy partnership, including Paddy Power introducing the first live odds markets in 2010, followed by the sportsbook becoming the first bookmaker to introduce the revolutionary ‘Cashout’ feature, powered by the OpenBet engine.

Jordan Levin, Group CEO Digital at Scientific Games, having added funding for another five years, said: “Flutter operates some of the world’s most innovative, diverse and distinctive sports betting and gaming brands.

“Over the last two decades, we’ve worked together through major shifts in technology, player expectations and the ramping up of U.S. sports betting where we partner with FanDuel. We share a common ambition to take podium positions in key regulated markets through responsible, engaging and safe player experiences.”