SG Secures South Carolina Education Lottery’s Six-Year Deal

Scientific Games accepted the South Carolina Education Lottery’s new six-year deal with its performance-focused ‘Enhanced Partnership’ plan to efficiently maximise income with the state’s educational programmes.

The Lottery comments that it chose the company as the best choice to help achieve its goals, after a competitive procurement.

The new contract covers warehousing and logistics facilities with a “new state-of-the-art” delivery centre, a Mobile Lottery App “next generation,” and digital services. There’s even an option to extend the contract for a further year.

Hogan Brown, executive director of the South Carolina Education Lottery said: “We have accomplished great results over the past 18 years, working with Scientific Games as our primary instant games provider to offer enjoyable game entertainment for South Carolina players while providing vital support for state educational programs.

“Continuing the SGEP program, a partnership proven highly successful, will strengthen our ability to responsibly optimise revenue for education in South Carolina.”

Since the Lottery launched in 2002, Scientific Games has developed and produced every instant game sold in South Carolina, bringing it to the world’s third best-ranked instant play lottery.

John Schulz, senior vice president of Scientific Games Instant Lottery goods added: “We are honoured by the trust the South Carolina Education Lottery has placed in Scientific Games to fully manage their diverse instant game portfolio.

“Beginning and ending with analytics and insights, our SGEP program encompasses every aspect of the Lottery’s instant products – from game design through retail execution.

“Our long-term collaboration with the South Carolina Education Lottery has provided Scientific Games with a full understanding of its marketing strategy.

“Managing its unique and successful instant game portfolio requires creative game design, innovative play styles, a variety of value added options for players, the ability to deploy advanced logistics in the market, and use of analytics and insights through the entire retail ecosystem.”