Scientific Games reveals the next breakthrough in lottery entertainment, with the upcoming 7-11-21 LIVE! Instant “scratch” game sold to lottery retailers includes a once-in-a-lifetime Facebook Live streaming experience, to be held at 7:11 p.m. ET July 11, 2021.
The Organisation is in multi-state lottery talks to sell the LIVE $2 7-11-21! Scratch game in stores beginning in early 2021, as anticipation builds up on Facebook’s virtual case. Players in participating states around the US will have the chance to win cash prizes during the July 11th live-streamed event.
John Schulz, Senior VP Lottery Instant Products, for Scientific Games said: “This is an exciting opportunity for lotteries to kick-off the new year in a big way with a social media spin on a popular game featuring the numbers 7, 11 and 21, which are believed by many to be ‘lucky’. 7-11-21LIVE!combines our world-leading instant game products with our popular 7-11-21 trademark and a live social media event.
“It’s relevant, it brings people safely together for an amazing social experience, and the U.S. lottery industry hasn’t offered anything like it before.”
Schulz also said the new game is a perfect way for lotteries to follow up on Facebook and improve their social media. The Facebook Live event will be based around a multiplier drawing that will provide viewers with a chance of winning up to $7,700 by simply tuning in to the live broadcast and commenting on their lucky number. Lotteries participating stream the live broadcast from their Facebook page, which Scientific Games arranges in advance. The 7–11–21 LIVE! Tickets feature a brand new game designand bright, high-definition play symbols created by the Company’s advanced HD Games™ development technology.
“Scientific Games conducted extensive research with real players through our OneVoice™platformbefore our game creation teams began designing playstyles and game art,” said Schulz.“Best of all, we provide a digital marketing package, so it’s very simple for lotteries to execute as they look for new ways to generate profits for their beneficiary programs in 2021.”
The Company invented the idea of blockbuster, multi-state winning events for the lottery industry in 2007, organising and creating more than 10 events since, including its BILLION DOLLAR CHALLENGE ® events in Las Vegas connected to the instant game WILLY WONKA GOLDEN TICKET™. Scientific Games is a U.S.-based corporation that offers software, equipment, and services to more than 150 lotteries across the globe, including almost every lottery in North America.