Despite Royal Ascot being held behind closed doors this year, on the first day of the meeting Scientific Games reported a ‘record breaking’ number of account transactions across its OpenSports platform.
The sports betting technology provider recorded an increase of 44 percent in the amount of bets placed on the opening day of the event compared to last year. During the meantime, the stakes have rose by 18 percent.
Keith O’Loughlin, SVP Sportsbook, Scientific Games Digital, has said: “Royal Ascot has always been an important fixture in the sporting calendar, but this year’s meeting has held even more significance given the current climate.
“Our figures show that there’s pent-up demand from bettors for unmissable sports events such as Royal Ascot. I’m delighted to report that OpenSports™ has delivered scale and stability for our customers following this increase in wagering activity.”
OpenSports solution has four main products led by OpenBet (betting engine), but also includes OpenPlatform (player account management), OpenTrade (Don Best-powered trading services) and OpenEngage-a front-end automation device.
Two supporting products in OpenAccelerate and OpenMarket, a first sports betting trading site launched at this year’s ICE, are joining those four.
Operators have had to look for new ways to mark the Royal Ascot meeting this year. The UK Tote Group announced earlier this week that its Tote Superpools markets would be open for all 36 festival races while Fitzdares revealed that a nationwide ‘luxury brand advertising campaign’ had been launched.