SG Release MONOPOLY Utility Trails In Hasbro Deal

Scientific Games Corporation has released MONOPOLY Utility Trails, a Hasbro-branded blockbuster title, bolstering its long-term brand licencing relationship with Hasbro Inc.

The new MONOPOLY title, which was developed in-house by SG, follows the success of CLUEDO Cash Mystery, which was released earlier this year.

The new SG title combines well-known landmarks and references from the famous board game, with gameplay focused on the two utilities, Water Works and Electric Company.

The online grid slot, which has a top prize of 250,000x, uses cluster mechanics, and players must obtain 15 bonus symbols to trigger bonus rounds based on the game’s classic utility properties.

Long standing relationship

MONOPOLY Utility Trails is the most recent offering to come from Scientific Games’ and Hasbro’s long-standing relationship, which started in 1998. In 2018, a contract was signed for the exclusive use of the prestigious MONOPOLY name and 15 other popular games until 2025.

Hasbro’s SVP Corporate Strategy and Business Affairs, Mark Blecher, said: “Our long experience partnering with Scientific Games has showed us that this is a company dedicated to producing gaming entertainment that pushes the boundaries while staying faithful to our iconic brands. The MONOPOLY brand is the most iconic of all and it’s a delight for us to see a cherished brand globally inspire such an innovative gaming experience that we are sure players will love.”

Most popular game brands in the world

Rob Procter, Scientific Games’ Content Specialist Director, Digital, added: “MONOPOLY remains one of the most popular game brands in the world and we thoroughly enjoyed working alongside Hasbro in delivering this innovative new title. Our OpenGaming proposition really springs to life with the MONOPOLY brand, and MONOPOLY Utility Trails typifies everything we are about in terms of game releases this year. 

“Our in-house team has produced a slot that has a great front end, striking artwork and as ever, a strong set of responsible gaming features. The Cluster pays mechanic has great potential and this is a slot we are certain will be enjoyed by players seeking a new, feature-rich experience that builds on the success of a timeless classic.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.