SG Improves OpenGaming Offering With BlueRibbon Deal

After incorporating BlueRibbon’s customisable jackpot solution into its ecosystem, Scientific Games has improved its OpenGaming product offering.

The collaboration will provide partners with the opportunity to build custom jackpots inside games through the software of BlueRibbon across controlled markets, with Kaizen Gaming brand Stoiximan being the first to launch the marketing tool.

BlueRibbon’s co-founder & CEO, Amir Askarov, commented: “The unprecedented global reach that Scientific Games possesses with its OGS platform ensures that this new partnership is hugely significant to us.

“Integrating our software will open the door to many new opportunities. We’re excited to bring our highly effective solution to even more operators across the globe.”

The combination aims to increase games’ excitement levels, increase consumer lifetime value and provide greater brand differentiation, with players also having responsible gaming resources available.

Dylan Slaney, SVP of gaming and digital at Scientific Games said: “We’re excited to bring BlueRibbon’s innovative marketing and jackpot products to the OGS.

“Players are constantly looking for something new from their gaming sessions, and by bringing together our gamification technology with BlueRibbon’s software, it’s the perfect match to deliver an exciting new experience. Our philosophy is all about bringing cutting-edge innovation to our leading global network, and this new partnership delivers on that promise.”

Stoiximan became the first Science Games OpenGaming consumer to use the marketing tool following the agreement with the software to be rolled out in the coming months with all the customers of the company.

Dimokratis Papadimos, RNG casino manager at Kaizen Gaming said: “Providing an innovative and wide product range has been our priority, and we wanted to include the customisable jackpot software that BlueRibbon provides into our offering.

“Following a seamless integration through Scientific Games’ OpenGaming, we’ve been in a position to produce a campaign that matches our needs and brand identity. The initial results demonstrate that we are heading to the right direction, with players appreciating the way in which we’ve delivered an improved user experience.”